Commissioner of Taking Affidavits (COTA)

Driving Trust. Generating Leads. Building a Digital Presence Across the GTA.

Overview

Creativvibe partnered with Commissioner of Taking Affidavits (COTA) to transform their digital visibility and drive high-quality leads through Meta (Facebook & Instagram) advertising and strategic social media branding.

This campaign focused on establishing brand authority, credibility, and lead flow in the Greater Toronto Area (GTA) for professional affidavit and legal documentation services.

In just 7 weeks, our data-driven campaign achieved exceptional results — proving that with the right strategy, even a modest budget can deliver powerful ROI.

Campaign Objectives

Build a credible and trusted social media presence for COTA.
Generate qualified leads for affidavit and legal documentation services.
Increase brand awareness in the GTA region through localized targeting.
Optimize ad spend for maximum conversion efficiency.

The Strategy

We began by setting up a complete digital ecosystem for COTA:

Created and optimized social media pages (Facebook, Instagram).
Developed targeted ad creatives highlighting trust, convenience, and affordability.
Focused on geo-targeting audiences in and around the Greater Toronto Area.
Implemented a Meta Ads funnel for lead generation using conversion-focused copy and visuals.

Our campaign combined creative storytelling with performance marketing precision, ensuring every dollar spent translated into measurable business outcomes.

7-Week Campaign Highlights

Metric	Result	Industry Avg	Verdict
Budget (Daily)	$35	—	—
Reach	14,532	—	Strong regional visibility
Impressions	22,702	—	Healthy frequency
CTR (Click-Through Rate)	3.07%	1.5%–2.0%	Above average
CPC (Cost per Click)	$2.14	$2–$4	Efficient
Qualified Leads Generated	379	—	Excellent
Cost per Lead (CPL)	$5.27	$15–$50	Outstanding
Total Ad Spend	$1,997.33	—	—

Performance Breakdown

Over the course of the 7-week campaign:

COTA’s ads consistently maintained high visibility and engagement.
CTR remained above the industry average of 2%, reflecting strong creative relevance.
Lead quality improved week-over-week as Meta’s algorithm optimized delivery.
Cost per result steadily decreased, demonstrating effective scaling.

Expert Analysis: Is 379 Leads a Good Result?

Absolutely — and here’s why

For a legal services niche like Commissioner of Taking Affidavits in the Toronto region, lead generation costs are typically much higher due to market competition and compliance-based targeting.

Yet with a $35/day budget and smart optimization, Creativvibe delivered:

379 qualified leads in 7 weeks
At a $5.27 cost per lead (industry benchmark: $15–$50)
With a CTR of 3.07%, outperforming most local competitors

This means we achieved 3–5x better performance than average — proving that strategic campaign design can beat high-budget ads.

And we’re not done — this case study represents only the initial success phase.
Our marketing partnership with COTA continues, expanding into retargeting, automation, and long-term audience growth to sustain this upward momentum.